Today I picked up the local newspaper to check if a QR Code I created for a local business is working properly.

If you are a subscriber to The Park Record -you may be familiar with The Grub Steak Restaurant’s regular placement on the top right of the A-3 page in the paper. However, this week’s ad was a little different -in that their ad also included a QR Code.

As you may or not already know, you can easily install a ‘QR Code Reader’ App on your iPhone or Android, which with the use of your phone camera -basically turns your phone into a scanner (like at the grocery stores). With this app installed on your phone, you would simply hold your phone up to the advertisement and let it scan.

The scanned code will instantly take you to the designated URL. In this case, we wanted people that scanned to be given directions to the restaurant -so we chose the Google Places listing page for the business as the URL. When the QR Code is scanned -this is what users will see on their phone.

And once there, you can take advantage of the Google Map feature to get quality directions.

In my case -I choose walking.  ;-)

QR Codes are awesome. Thank you for reading. How are you using these little guys? Please share!